Rajat Chakraborty’s independent research exploring how trust, emotional connection, and deep human understanding build brands that endure in an age of AI noise and infinite competition.

Building authority with content: brand, education, and thought leadership

A real example from STOQ Prior to me joining STOQ as the head of marketing, we had an agency churning out content for us. And none of their content was showing up for keywords most relevant to our business. They called themselves a “content marketing” agency. And one of the

Building a stand-out brand in b2b saas: functional vs emotional branding

What a brand really means A ‘brand’ is a loaded word. Everyone has different opinions on what a brand is. But I don’t think the approach to brand building is different for a person vs a business – whether it’s a saas, an app, agency, or a platform like

Are AI/virtual influencers the future, or just hype?

Tl;dr * It’s becoming impossible to differentiate between a real human and an AI model on the internet. * Storytelling matters the most if you want to make money. You need to know what resonates with your audience and what doesn’t. Lil Miquela does it really well. The brand

How effective is AI in content creation? pros, cons, and real examples

Introduction AI is everywhere, but how effective is it really in building a brand? In this post, we’ll explore: 1. Whether you should be using AI for content creation. And if yes, how? 2. Is it effective? Will it get you results? At what cost? 3. Can AI create